Kim Won-kwang used to be a promising soccer player but now he’s a struggling businessman who’s often mistaken for a con-man. After a number of failed pipe dreams and with nothing to lose, he ventures out to East Timor. One of the first countries to become an independent nation in the 21st centary, the land is recovering from a destructive civil war. Since the country has so little Won-kwang thinks he is heading to a land of opportunity to set up a football shoe store. The one spanner in the works is that no one can afford what he is selling. Just as he has decided to close up shop he sees the local kids playing football and that he should lease the shoes to the children. But he starts to get to know the locals and forms bonds with the children. Its not long before he begins to coach the kids and learn that there is more to the world than being rich.